Thursday, December 3, 2009

Aristotle’s Outline for Persuasive Arguments



Aristotle’s classic five-point plan to create a persuasive argument:
  1. Deliver a story or statement that arouses the audience’s interest.
  2. Pose a problem or question that has to be solved or answered.
  3. Offer a solution to the problem you raised.
  4. Describe specific benefits for adopting the course of action set forth in your solution.
  5. State a call to action. For Steve Jobs, it’s as simple as saying, “Now go out and buy one!”

2 comments:

tenax_technologies said...

Great blog!
Thanks for sharing.

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Tenax Technologies is a Belarussian software company delivering complex web solutions. We provide comprehensive software development for startups based on Java J2EE Spring Hibernate web2.0 technologies.

mumtaz said...

Thanks for your nice efforts.Great blog.
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