Aristotle’s classic five-point plan to create a persuasive argument:
- Deliver a story or statement that arouses the audience’s interest.
- Pose a problem or question that has to be solved or answered.
- Offer a solution to the problem you raised.
- Describe specific benefits for adopting the course of action set forth in your solution.
- State a call to action. For Steve Jobs, it’s as simple as saying, “Now go out and buy one!”