Thursday, December 3, 2009

Aristotle’s Outline for Persuasive Arguments

Aristotle’s classic five-point plan to create a persuasive argument:
  1. Deliver a story or statement that arouses the audience’s interest.
  2. Pose a problem or question that has to be solved or answered.
  3. Offer a solution to the problem you raised.
  4. Describe specific benefits for adopting the course of action set forth in your solution.
  5. State a call to action. For Steve Jobs, it’s as simple as saying, “Now go out and buy one!”